Heading marketing and sales efforts in innovative and results-oriented directions. Two years of experience of 24/7 ad ops management, and over 8 years of experience in marketing and sales. Highly driven and flexible style with a desire for achievement. A true, astute passion for understanding how to influence, convince, and close sales. Seeking to fill a challenging role.
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About Bogdan Zadorozhny
Currently based in Waterloo, Ontario - has lived and worked across North America. Willing to travel and embrace the right opportunity. From working in field marketing to product presentations to online advertising to energy sales, have experienced a great many different opportunities.
As always, looking for challenges and exciting adventures. Looking to grow even further and develop more, definitely feel free to be in touch.
MY ROLES & RESPONSIBILITIES
OCTOBER 2016 - PRESENT
Headed up sales and marketing efforts from prospecting to outreach, through to social, SEO, PR, and marketing project planning, creation, design, and development.
DIRECTOR OF SALES, ADFLARE
APRIL 2016 - AUGUST 2016
Headed the sales efforts for a brand new ad solution – was responsible for establishing the sales efforts at the company and thereafter prospecting, outreach, creation of sales funnel, sales calls, as well as client onboarding and management with a variety of different CRMs
Used a hands-on approach for client management and personally made sure that expectations were met in each case
Worked with major demand partners in the industry such as Amazon to pitch publisher sites and to obtain new demand partners for client sites
MARKETING OPERATIONS MANAGER, PENETRATE BUSINESS SOLUTIONS
JANUARY 2015 - JUNE 2016
Prospected, created and managed communications with hundreds of national contacts
Created and optimized a Nutshell CRM setup and created a team communications flow plan so as to ensure that the maximum number of contacts were turned into opportunities, including a follow-up schedule and best communications method at each stage
Conducted phone interviews with previously qualified leads in provincial governments in each Canadian province
DIRECTOR OF AD OPERATIONS AND BUSINESS DEVELOPMENT, SORTABLE
MARCH 2015 - NOVEMBER 2015
Provided ad publishers with the best value for their display advertising supply by delivering a personalized and optimized ad solution across a variety of different verticals, experience with DFP, AdSense, AdX amongst others
Responsible for business development and market research for company ad solutions
Actively supported and managed client accounts with use of Salesforce while also being responsible for new client outreach via various methods of communication including social, new and traditional modes
Hired as the first Business Development Representative and was integral in designing email templates, a training process and the growth of the team
Consistently and significantly out-paced quota expectations in both volume of sales and new outreaches
MARKETING SPECIALIST, MATCH MARKETING GROUP
SEPTEMBER 2014 - JANUARY 2015
Represented and marketed the Nespresso brand through premium experiential marketing at diverse retail locations
Increased exposure and total sales of various coffee machines and provided unique customer interactions and service
Established and maintained customers for Nespresso and delivered a consistent premium brand experience
FIELD MARKETING SPECIALIST, KOGNITIVE MARKETING
JUNE 2013 - SEPTEMBER 2013
Worked both independently and as a part of a team with partners including BMO and SPC in direct marketing efforts at various locations in Southern Ontario.
Effectively established new customer relationships for business partners.
Gained valuable experience in working with minimal supervision and in marketing, finance and customer relations.
FROM CREDIT CARDS TO COFFEE MAKERS TO ONLINE ADS TO ENERGY - YOU NAME IT; I'VE DONE IT
PROSPECTED, CREATED, AND MANAGED MARKETING EFFORTS FROM THE MICRO TO THE MACRO
WORKED ON BOTH THE BUY AND SELL SIDES AT MULTIPLE POSITIONS AND HAVE EXPERIENCE WITH ALL THE MAJOR PLAYERS AND TECHNOLOGIES: DFP, ADSENSE, ADX, REVIVE, AMAZON, CRITEO, AOL, AND THE LIST GOES ON
BA, WILFRID LAURIER UNIVERSITY
Bachelor's Degree of Psychology
GDE, MARTINGROVE COLLEGIATE INSTITUTE
High school diploma graduating with a 93% average
“My dear fellow, who will let you?”
“That’s not the point. The point is, who will stop me?”