BOGDAN ZADOROZHNY

Headed up sales and marketing efforts from prospecting to outreach, through to social, SEO, PR, and marketing project  planning, creation, design, and development.

DIRECTOR OF SALES, ADFLARE

APRIL 2016 - AUGUST 2016

Headed the sales efforts for a brand new ad solution – was responsible for establishing the sales efforts at the company and thereafter prospecting, outreach, creation of sales funnel, sales calls, as well as client onboarding and management with a variety of different CRMs

Used a hands-on approach for client management and personally made sure that expectations were met in each case

Worked with major demand partners in the industry such as Amazon to pitch publisher sites and to obtain new demand partners for client sites

MARKETING OPERATIONS MANAGER, PENETRATE BUSINESS SOLUTIONS

JANUARY 2015 - JUNE 2016

Prospected, created and managed communications with hundreds of national contacts

Created and optimized a Nutshell CRM setup and created a team communications flow plan so as to ensure that the maximum number of contacts were turned into opportunities, including a follow-up schedule and best communications method at each stage

Conducted phone interviews with previously qualified leads in provincial governments in each Canadian province

DIRECTOR OF AD OPERATIONS AND BUSINESS DEVELOPMENT, SORTABLE

MARCH 2015 - NOVEMBER 2015

Provided ad publishers with the best value for their display advertising supply by delivering a personalized and optimized ad solution across a variety of different verticals, experience with DFP, AdSense, AdX amongst others

Responsible for business development and market research for company ad solutions

Actively supported and managed client accounts with use of Salesforce while also being responsible for new client outreach via various methods of communication including social, new and traditional modes

Hired as the first Business Development Representative and was integral in designing email templates, a training process and the growth of the team

Consistently and significantly out-paced quota expectations in both volume of sales and new outreaches

MARKETING SPECIALIST, MATCH MARKETING GROUP

SEPTEMBER 2014 - JANUARY 2015

Represented and marketed the Nespresso brand through premium experiential marketing at diverse retail locations 

Increased exposure and total sales of various coffee machines and provided unique customer interactions and service

Established and maintained customers for Nespresso and delivered a consistent premium brand experience

FIELD MARKETING SPECIALIST, KOGNITIVE MARKETING

JUNE 2013 - SEPTEMBER 2013

Worked both independently and as a part of a team with partners including BMO and SPC in direct marketing efforts at various locations in Southern Ontario.

Effectively established new customer relationships for business partners.

Gained valuable experience in working with minimal supervision and in marketing, finance and customer relations.